Writing
Plain-English notes on AI for small businesses.
What's worth your attention, what isn't, and what to do about it. New posts go out as an email when the newsletter launches.
There are now more bots than people on the internet
Cloudflare says automated traffic has overtaken human traffic online for the first time. Here's what that quietly changes for a small business — and what to actually do about it.
Google is starting to answer for you
AI now sits between your customers and your website, and fewer people are clicking through to reach you. Here's what's actually changed at Google — and how to stay visible.
AI for plumbers and electricians: the call you couldn't take under the sink
Missed calls, slow quotes and forgotten follow-ups cost trades real jobs. Here's where AI helps — without pretending to do the actual work.
Meta's AI assistant helped hackers steal Instagram accounts. The lesson isn't 'AI is dangerous.'
What actually happened with Meta AI this week, and the small-business takeaway: AI assistants need permission limits, not just better instructions.
AI for furniture and interiors: the customer who needed one more answer
Product questions, thin descriptions and abandoned enquiries cost interiors businesses real sales. Here's where AI helps you close the gap.
Anthropic just filed for IPO. Here's how to read what comes next.
When a frontier AI lab files an S-1, every announcement that follows has a financial incentive bolted on. A short guide to reading the next six months.
AI for restaurants, pubs and cafés: the booking and the review you didn't get to
Reservation questions, unanswered reviews and a social feed you never feed. Here's where AI helps hospitality — without losing your voice.
AI for florists: the order that came in while you were on a delivery
Phone orders, delivery questions and forgotten occasions are where florists lose sales. Here's where AI helps — quietly, in your voice.
AI for wedding photographers: the enquiry you answered three days late
Enquiries pile up while you're shooting, client comms eat your evenings, and galleries go out late. Here's where AI helps a wedding photographer.
AI for solicitors: the intake and the paperwork, not the judgement
Client intake, first drafts and case updates eat a solicitor's hours. Here's where AI helps a small firm — and the hard line it must never cross.
AI for accountants: the same client question, asked forty times
Repetitive client queries, painful document chasing and jargon-heavy explanations slow a practice down. Here's where AI helps an accountant — within the rules.
AI for estate agents: the buyer who enquired and never heard back
Leads go cold, listing copy takes too long, and viewings are a scheduling headache. Here's where AI helps an estate agent close the gap.
Your search bar is having an LLM identity crisis
Why people don't type keywords anymore — and what that means for the search bar on your site.
AI for childcare and Montessori: the parent emailing at 9pm
Waitlists, parent enquiries and daily updates eat the hours a creche doesn't have. Here's where AI helps — without ever getting between staff and children.
AI for veterinary practices: the worried owner who can't get through
Anxious owners, missed vaccination recalls and after-care that falls through the cracks. Here's where AI helps a busy vet practice — and where it must not.
Why most AI vendors won't save you a single hour
A short rant about 'transformation' packs, and the one question to ask before you sign anything.
AI for dental clinics: the front desk that's drowning
Recalls slip, the phone never stops, and patients don't understand their treatment plan. Here's where AI helps your front desk — carefully.
AI for physiotherapy clinics: the admin eating your evenings
Triage calls, exercise-plan follow-ups and paperwork pile up after the last patient leaves. Here's where AI takes some of it off your plate.
AI for gyms and fitness studios: the members you lose in week three
Most gym revenue leaks aren't at sign-up — they're in the quiet weeks after. Here's where AI helps with onboarding, class booking and retention.
AI for hair salons and barbershops: filling the chair that just emptied
Empty chairs and no-shows cost more than most barbers realise. Here's where AI helps fill them — without turning your shop into a call centre.
AI for beauty salons and spas: the bookings you're losing while your hands are full
Most of what a salon loses to no-shows and missed calls happens while you're mid-treatment. Here's where AI quietly helps — and where it doesn't.
Why I started Sonraí AI
The big consultancies chase multinationals. The small businesses that need help are left figuring out AI on their own. This is for them.