Why I started Sonraí AI
The big consultancies chase multinationals. The small businesses that need help are left figuring out AI on their own. This is for them.
I come from a data analysis and data science background, based in Ireland. I've spent years inside companies watching data quietly change how decisions get made.
I started Sonraí AI because I kept noticing the same thing: the big consultancies are off chasing multinationals, while the cafés, shops, tradespeople and small services that make up so much of the real economy are left to figure out AI on their own — or sold something they don't need.
The market hasn't helped. There are now hundreds of "AI consultants" out there, most of them selling courses, generic chatbots, or ChatGPT-written content. It's hard to tell who is real.
You don't need to become an AI expert. You need someone trustworthy who already is — paying attention to your business, telling you the truth about what to do, what to ignore, and when to act.
My job is to be the calm, plain-spoken partner in your corner. No glowing robots, no buzzwords. Just practical help, one quarter at a time.
If that sounds like the kind of partner you need, book a 30-minute chat. No pitch — just a conversation.